Know your Customer

Do you know who and what your customer IS?

New Orleans Saints.

 

Have you forgotten and forsaken your customer, the paying fans. Any business and you are an entertainment business, that does not know who buys the product you sell cannot flourish. 'Entertainers (i.e. the actors (players) are not those who put their money down. The players, such as Drew Breese are employees who should be doing those things that support their employer, who should be doing those things that encourage the customer.

Who are the NFL and New Orleans Saints customers you might ask? Why its the FANS. In the main, they are Conservative, pro-US Military and veterans of wars in foreign lands. They are working people in the main and middle to an upper-middle class that earns paychecks. Many are also NASCAR fans, proud of the SOUTH, and display the Confederate Battle Flag as a symbol of that PRIDE.

They are patriotic Americans who are incensed when they see anyone desecrating the symbol of the USA. Foreign countries throw that FLAG on the ground, walk on that FLAG, burn that FLAG and display it in manners insulting to Americans. That makes the patriotic American Citizen's blood boil and of course, that's why they do it. These are our ENEMY.

  It is not hard to know that from watching even if we don’t understand the language.

The National Anthem is such a symbol. Patriotic Americans of all persuasions stand with hand over heart in respect when its played. Those with military associations render the traditional hand salute. The one that shows all that the bearer does not have a weapon in the mighty Right Hand.

What manner of common sense is it that motivates an organization (and encourages its employees) to do that which Is known to irritate, conger high levels of negative emotion up to that the level that makes a person wish to take action?

Who amongst the NFL dos not wake in the middle of the night and realize “What have we done”? Yet, that does not seem to be so.

Double down. Hire Kopernick, encourage high visibility employees to insult the FLAG, the patriot, the warrior that gave some (those that gave all aren’t here).

What should you expect of your ‘brand’? Who will embrace, support, and buy the product? We shall see….. but not ME.